We aim to provide the best and high quality Google Ad services (previously known as Google Adwords) that any business would want. With high
level of ppc expertise we aim to give guaranteed results. Being a ppc management company,
Our PPC consultants take time and put in lots of effort to
learn the dynamics of your business that helps us to develop strategies in accordance with your
PPC campaign. We don't find anything more satisfying than seeing our clients business grow.
We firmly believe that our clients have every right to know what's happening in their PPC campaigns, after all it's their money and their campaigns. Since, we work efficiently, we got nothing to hide.
PPC basically means pay-per-click. It is a model of internet marketing in which advertisers pay fee each time one ad is clicked. This is a way of buying visits for your site rather than actually earning those visits. PPC has several forms out of which Google search engine is one the most popular one. As it allows advertisers to bid for placing an ad. Also search engine sponsors links when someone searches a keyword that is related to their business offerings. An example for this would be if we bid on the keyword 'accounts software' our ad would show up in the top on the Google result page. Every time any ad is clicked there is a small amount of payment made to the search engine.
We have team of expert ppc consultants. PPC campaigns are not easy, a lot goes into it. From research
to selection and to organizing keywords. It would only be effective if your ads are landing on the pages that are
useful and satisfying to the users. Here is what experts say about PPC:
Google Ad is the most important and popular PPC advertising system in the entire world.
Google Ad operate on a pay per click model which could result in waste of money if Google Ad setup is not perfect.
Biding on keywords requires a lot of research as one need to analyze keywords that has highest conversion and minimum bid.
There would be a lot of factors that would determine the success of your PPC campaign but there are a
few things that need to be taken care of such as:
Keyword relevance: putting relevant words on the search engine that is related to the ad text. Only then it would result in an effective search.
Landing page quality: creating landing pages with relevant a persuasive content to attract the viewers.
Quality Score: The rating of the quality of ad is known as the quality score, which looks at the relevance of your keywords, PPC campaigns and landing pages. A better score would result in getting more ad clicks at lower costs.
PPC Keyword research: can be incredibly time-consuming but crucially important at the same time. As the entire PPC campaign revolves around keywords. Most successful advertisers continuously grow and refine their keyword list. Here are some important tips for an effective keyword list.
When new campaigns are created, regularly managing them is equally important. As it the best
predictor of success. Continuous analysis of performance and following adjustments can be made to
manage your campaigns more efficiently:
Adding PPC Keywords: adding keywords to expand the reach of your PPC campaigns.
Add Negative Keywords: Add non-converting terms as negative keywords to improve campaign relevancy.
Review Costly PPC Keywords: Review of expensive, outperforming keywords and turning them off.
Refine Landing Pages: Modify the content of your landing pages to match with individual search problems in order to boost conversion rates.
Before becoming a PPC expert there are many questions tested that need to be correctly delivered in order for one to call themselves PPC experts. When it comes to pay-per-click (PPC), it's often best to call in the experts. But sometimes even experts need to be put to the test. Here are most of the questions that are asked:
How will you manage the Google Quality Score?
This question could be answered based the relevance of Keywords, ad text and landing page to managing a good quality score. In order to maintain a high score it is very important to use fewer keywords and smaller targeted ad groups. PPC experts should be very familiar with quality scores and how they can be improved.
How does the Google auction works?
The steps for it are mentioned below:
When the user searches, Ad words brings all the ads whose keywords match that particular search.
From all the ads that aren't relevant or ads that target a different country or have been disapproved will not be shown.
From all the ads remaining, the ones with high ranking would only show in results.
How does Ad rank affect cost per click?
The actual amount that you're charged per click, most of the people would end up paying is the minimum amount that is required to pay to hold the ad position. In the search network, the ads that appear first have a higher cost per click than the ads that appear below.
What is the click through rate (CTR) and how can it be calculated?
This basically means that how many people are clicking on your ad after seeing it. It would calculated by dividing the number of clicks by the total number of impressions. This would give the click through rate.
What third-party tools can be used for keyword discovery?
There are a plenty of tools that help to discover new and related keywords. An expert needs to be aware of the "Google keyword Planner Tool"
Along with these there are many other questions asked by the PPC expert. As most PPC campaigns are complex and hence smallest thing could have an impact on the outcome. Handling this sort of company isn't an easy task. It requires high level of expertise and a large scale to operate. As discussed above by adopting and following certain guild lines alongside with effective techniques and efficient management this could be managed very efficiently.
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